About

I've spent 12 years making platforms boring — in the best way.

I'm Atif Farrukh, a Senior Platform Engineer. I've built and scaled the infrastructure behind fast-moving product teams — from scrappy startups to orgs of 400+ engineers.

Along the way I learned that the hardest platform problems aren't technical — they're about friction, incentives, and the metrics teams choose to chase. Now I help engineering leaders cut that friction so their teams can ship without fighting the tools.

I write about it openly at DevOpsUnlocked.dev, and I take on a small number of hands-on engagements each quarter.

DevOpsUnlocked.dev is a Sarv Systems practice.

Atif Farrukh

Track record

2021 — 2025

Principal Platform Engineer · Series-D SaaS

Scaled the internal platform from 80 to 400+ engineers. Cut deploy lead time from 2 days to under 15 minutes.

2017 — 2021

Staff SRE · Series-B fintech

Rebuilt on-call from the ground up. Halved pages, kept the humans.

2013 — 2017

Infrastructure Engineer · early-stage startups

Learned how platforms make or break a young eng org — usually the hard way.